Localization Service Providers and iSEO

Localization service providers want what most service providers want for their business: they want to offer their clients more value and in return receive more revenue for their efforts. In the past, localization service providers have taken advantage of industry trends such as CAT tools, XML, internationalization (or globalization), and other opportunities which required a little adaptation and which led to big increases in revenue. So, what “adaptations” should localization service providers consider making today?

Google-ization: A Simple Adaptation for Localization Service Providers
Localization service providers can’t help but be aware of the increase of online marketing that is presently taking place across the globe. Over the next few years, search engine marketing in Europe is expected to grow as fast as or faster than any other region in the world. Forrester Research projects that the European search market is currently 20% to 25% that of the U.S. market. However, given the higher rate of growth in Europe, Forrester projects that it will reach almost 40% of the total search market by 2010.

Until recently, localization service providers have taken advantage of the popularity of the Internet by localizing an ever-increasing number of websites. Business professionals everywhere want to take their businesses to an international level and they need localization services to do it. However, after investing in localization services many business professionals are often surprised and upset to find that their newly translated websites are receiving few visitors and even less revenue. This, of course, is not good for localization service providers who recognize that the success of their clients’ websites is directly related to their own success and the retention of their customers.

What’s next for localization? How can localization service providers provide services that will increase the visibility of their clients’ websites and which will allow providers to retain their customers? The answer: Google-ization.

Localization + Google-ization = More Visitors, More Buyers, and More Revenue
Google-ization, or international search engine optimization (iSEO), is the process of optimizing localized websites to meet the rules or standards that are required for a website to be indexed and ranked by major search engines. Google, Yahoo, and MSN, for example require that website landing pages be created and centered around specific keywords which makes information easy for Internet searchers to find.

The Google-ization process is highly conducive to the Localization process.
Localization service providers also work with specific keywords and phrases (terminology) and will find that the process of Google-ization is highly conducive to the localization process. Google-ization + Localization = Visible websites and of course, more visitors, more buyers, and more revenue.

Take Action
Localization service providers who want to provide more value for their clients should:

Encourage their clients to seek the assistance of Google-ization (iSEO) professionals. 10x Marketing provides professional Google-ization services and is able to work directly with localization service providers to meet the needs of their clients. 10x Marketing helps localization service providers increase the value that they provide to their clients.

Find an Internet marketing company that is willing to work with your company in a direct partnership. Localization service providers will, in the near future, be expected to work in conjunction with search engine marketing firms and those who are prepared will be miles ahead of their competition. Those who are not…well, a website without Google-ization is like a road that goes nowhere.

Internet Marketing Research

Each day millions of people use search engines to look for items they want to buy. Those companies that appear on the first page of these searches are getting 50% to 70% of the business from these customers. Because of this, it is vital to know which keywords people use when searching for your products and services and to know how much potential business those keywords can bring to your company. Advanced technology and a thorough understanding of the Internet enable 10x Marketing to quickly and accurately answer the following questions for you regarding your business opportunity on the Internet:

What are your chances for success?

How many potential customers are currently searching the Internet for the products and services you sell?
Which keywords and phrases are your potential customers using to search for what you sell?
What is the realistic effort involved in getting top rankings in the major search engines for specific keywords?
How do you know if a market exists on the Internet for a new product, service, or feature you’re thinking about offering?

Who is your competition on the Internet?

When people search the Internet for the products and services you sell, who are they finding: your company or one of your competitors?
How much traffic are your competitors currently getting from search engines?
What’s the best way to take advantage of your online presence?

How should you design your website for maximum exposure and appeal to potential customers?
For which keywords are you likely to get a top ranking in the major search engines?
Which keywords should you use to start a pay-per-click campaign?
Is an affiliate marketing program a good fit for your company?

At 10x Marketing we specialize in identifying Internet marketing data that enables you to make informed decisions. We provide comprehensive reports to our clients that help them increase revenue while decreasing costs. The end result is more visitors to your website, more buyers of your products and services, and more revenue for your business.

Increase Your Conversion Rate

Looking for a way to increase your conversion rate on your website with solid, measurable results on a regular basis? You’ve come to the right place. 10x Marketing specializes in not only bringing significantly more traffic to your site, but also in converting that traffic into sales of your products and services. We are experts at bringing high-quality traffic to your site and showing you how to take each visitor down a path that leads them towards buying.

10x Marketing has helped companies of all sizes and shapes improve their conversion rate via proper website design and strategic positioning in the major search engines. We can do it for you.

How do we do it? We have developed specialized tools that can find literally thousands of valuable keywords related to your business and show you which of those keywords are likely to yield the highest possible return on investment for your product, business, or industry. Then our professional consultants will teach you how to take full advantage of these keywords to bring more visitors, more buyers, and, ultimately, more revenue to your company via search engine marketing.

We focus on identifying Internet marketing data that enables you to make informed, strategic decisions regarding your search engine marketing campaign. We provide comprehensive reports and services that help you increase revenue while decreasing costs. The end result is a better Internet marketing strategy that will ultimately increase your conversion rate.

Google-izing Your Global Websites

Business professionals often get excited about the prospect of using their company’s website to extend their products and services on an international level. They decide to invest in localization services, but are often confused and upset to find that their international websites attract few visitors and even less revenue. What’s the problem? Does localization really work?

Localization + Google-ization = More Visitors, More Buyers, and More Revenue
Localization does work. However, localization vendors only guarantee to translate websites. They do not guarantee that a translated website will be indexed or ranked by search engines, which in the simplest of terms means that most localized websites are not generating sufficient revenue to warrant the cost of localization. Business professionals know that there is no point in translating a website that qualified online prospects will not be able to find. So what’s next? Enter Google-ization. The Google-ization (or optimization) process takes a localized website and optimizes it to meet major search engines’ (Google, Yahoo, MSN) standards for indexing as well as ranking. The higher your website’s search engine ranking is, the more visitors, more buyers, and more revenue your website will accumulate.

E-Commerce and Search Engines Statistics
So, just so you can really see how indispensable search engines are for your international website, take a look at the following e-Commerce and search engine statistics:

1) 88% of all Internet users use search engines to find the terms, services, or products that they are looking for (Source: NFO/Research).

2) The graph below shows the growth of e-commerce popularity throughout four of the economic power centers of the world. When you consider the fact that approximately 88% of these international Internet users are utilizing search engines to find the online products and services that they are looking for, it is easy to see that getting your website localized and Google-ized is of the utmost importance for your online business.

Google-ization: How do You Start?
In order for your website to be visible in search engines, you must optimize (or Google-ize) it for search engines. As mentioned above, there is no point in spending large amounts of revenue for localization if you are not going to invest in Google-ization. In fact, the process of Google-ization, more often than not, costs less than the process of localization, but dramatically increases the amount of online visitors and revenue that are generated by your website (see graph below).

How to Begin the Google-ization Process: Take Action!

Encourage your localization vendors to work directly with a high-quality search engine marketing firm who provides Google-ization services. Localization vendors are often surprised to find that their translation tools and ‘keyword’ insertion processes are very conducive to the Google-zation process, which is also dependent on the insertion of specific keywords and keywords phrases throughout a website. This keyword optimization process (see graph below) is the most lucrative revenue generator that can be implemented online today. It won’t be long before localization service providers and SEO companies will regularly combine their expertise in order to meet their clients’ global needs. Global companies who combine their localization services with Google-ization experts now will be way ahead of their competition. Considering the incredible growth of the Internet in all regions of the world, this represents a significant advantage.

Find a search engine optimization (SEO) company that can Google-ize your website to achieve the goals of your international websites (e.g. to get more visitors, more buyers, and, ultimately, more revenue). Make sure they are able to work with your localization service providers or internal translation teams. 10x Marketing specializes in the Google-ization process and can work directly with your localization service providers or with your internal teams to accomplish the international business expansion that you have been looking for.

Google-ization

Google-ization is the process of optimizing a localized website so that it will receive higher rankings within search engine listings, thus attracting more visitors, more buyers, and more revenue. Google-ization is not a process that is limited to Google, although it seems implied just by its name. Google-ization is in fact directed towards all search engines and especially those which are utilized by the majority of Internet users on a regular basis such as Google, Yahoo, and MSN¹ (see chart below).

Who Does Google-ization Apply To?
Google-ization applies to localization customers (those who wish to expand their online business on an international level) and to localization service providers who are looking for ways to increase the worth and value of their particular localization services. More in-depth information for localization service providers is also available.

Why Would Your Business or Localization Company Need Google-ization?
When a business with a healthy taste for online marketing decides they want to take their website to an international level, the first thing they do is find out where their products will sell and what languages they should have their website translated into. Then, they choose a localization service provider, which translates the website’s text into the languages which they have chosen. However, once their international website is live it often goes unseen because search engines are not indexing those pages. Why are they not indexing those pages? The answer can be described with one word: relevance.

For instance, if an Internet searcher enters the keyword [snow shovels] then a search engine wants to provide them with search results which are related to [snow shovels] and to nothing else. A search engine that provides searchers with gigantic plows or gardening tools is probably not going to receive the continued patronage of that searcher. For this reason, relevance is of extreme importance for search engines. To prevent irrelevance, search engine designers have created and will continue to create new and complex algorithms which rank websites according to specified qualifications. These qualifications are based on a variety of factors such as link recruitment, keyword-rich content writing, website development, and additional factors. So, you’re probably wondering what you should do in regards to this new information, right? Consider the following applications:

If you are a localization customer you should:

Encourage the localization company of your choice to learn more about Google-ization, OR consider localization companies, which are already affiliated with “Google-izers.”
Find an SEM (Search Engine Marketing) marketing company that works well with translation services, or knows how to help get you in touch with the right services. 10x Marketing is one of these companies).

If you are a localization service provider you should:

Get in touch with SEM marketing companies that have goals for localization/Google-ization plans. 10x Marketing is one of these companies.
Start incorporating the synergies between localization and Google-ization. Most localization companies have tools which are designed to insert specific words or phrases during the translation process. Much of the Google-ization process also depends on the insertion of specific keywords and keyword phrases throughout the website text, which search engines will recognize as relevant content. In other words, Google-ization will be a natural process in the evolution of localization, and those localization service providers who take advantage of the Google-ization process now, will reap the benefits later.

Why search engines are important
Millions of people today are using the Internet for a variety of purposes. The most popular activity on the Internet is email and the second is using search engines. According to NFO/Research 88% of all Internet users use search engines, which means that the position of a website on a list of search engine results greatly determines the revenue of that website. Marketing for search engines is also one of the least expensive ways to participate in direct marketing methods.

How Google-ization affects the localization community (must use proper terminology with targeted keywords – see car rental example in touch point slides). Google-ization affects the localization community because it influences the way translators will write. Let’s imagine for a moment that a company is interested in expanding their company’s website on an international level. They find the countries that they know have the most interest in their products and they contact a localization company in order to get their web pages translated to those countries’ respective languages. Once the pages are completed, many companies stop at this point and wait for their international market to burgeon. The problem is that most of the international market will not be able to find the pages posted on your website because the pages are not optimized for search engines.

Email Blast Marketing

The 10x Marketing small business solutions include exciting marketing services that are designed to be profitable for small to medium sized businesses. These solutions include email marketing, which is one of the newest and most popular forms of online marketing.

What is Email Marketing?
Email marketing is a great way to make your company’s lead generation tactics more accurate and increase your company’s ROI. Email marketing can work for any small or medium business because it is flexible to your needs. For example, email marketing services can include the following information/incentives:

Newsletters
Customer Letters
Promotions
Service Announcements
New product announcements
Seasonal or holiday promotions
Coupons
Holiday Greetings
Invitations

Why Email Marketing?
So why email marketing? What makes email marketing work? Will it work for your business? The answer is that for the majority of small to medium sized businesses email marketing is one of the most effective, immediate, affordable, and measurable forms of marketing available.

Email Marketing is Effective
Email marketing is five times more effective than direct mailing and 25 times more effective than banner ads.

Email Marketing is Immediate
85% of responses to your marketing emails will be answered within the first 48 hours, vs. direct mailing responses, which are usually received 6 to 8 weeks after the initial mailing.

Email Marketing is Affordable
In a survey directed towards small business owners, it was found that 54% of small businesses rate email as the top online promotion method to drive site visitors and customers to their websites and storefronts. (Source: DMA Interactive)

Email Marketing is Measurable

A professional email marketing campaign will allow you to measure the following:
Emails sent
Emails opened
Click-through rates
Email tracking
Bounces—soft and hard
Subscribers
Un-subscribers

Why Use an Email Marketing Service?
The first and foremost reason for using an email marketing service is to avoid costly suits and inconvenient legal deviations. The penalties for failing to abide by CAN-SPAM legislation regulations are serious and can adversely affect the course of any business. For this reason it is important to choose an email marketing service which monitors any and all changes in online communication legislation. 10x Marketing monitors all Internet communication laws and make sure that your email campaign is compliant with all online laws and statutes.

What Else Can 10x Marketing Do For My Email Blasts Campaign?
The 10x Email Blast Service will continually monitor changes in CAN-SPAM compliance laws, and make sure that your campaign is always 100% legal. They will in addition give your recipients the opportunity to opt out of the mailing list if they choose to do so, and will track all of your marketing results.

10x Marketing also ensures that your email is delivered directly to every recipient, and that it is delivered in MIME format which allows recipients to open every email regardless of whether that email is in HTML or in a text format.

Effective Share Trading Strategy

What are the elements of an effective share trading strategy and trading plan?

An effective share trading strategy and trading plan contain a set of rules designed to govern your actions in any given circumstance in the market.

The market can really go only up, down or sideways. Regardless, your rules will tell you what action to take.

A properly constituted trading plan is one that can be written down. You could give it to someone else, preferably to someone you trust, and have them trade on your behalf and do so without needing to seek any clarification.

In other words, your plan will be unambiguous. Furthermore, your rules will be preferably able to be programmed into a computer. The benefits of this are substantial but more on that later.

We consider a trading plan to have four key components. In no particular order, these are Style, Entry, Risk Management and Exits.

Share Trading Strategies – Style

Style is all about you, and we’re all unique. Your rules need to take into account a number of things such as:

1. Fund size – Different amounts of money may require different trading considerations.

2. Risk Tolerance – The degree of risk you are prepared to accept in your trading.

3. Objective – Why are you trading? Is it capital growth? Income? A combination, perhaps.

Share Trading Strategies – Entry Conditions

The second component of a trading plan is the Entry Conditions, a precisely defined set of conditions that a stock must meet to qualify for your money. This is your plan’s due diligence, and near enough is not good enough. A stock must meet all your conditions before you act.

Share Trading Strategies – Risk Management

The third component is Risk Management. This is the essential ingredient of your trading plan. The importance of it simply cannot be overstated.

We know that in the course of our activities, we will get losing trades. There will be times when our profit curve is in decline. We call this Drawdown. With a proper trading plan, you decide how much drawdown you are prepared to accept. You are in control, not the market.

Share Trading Strategies – Exit Strategy

And so on to the fourth component of a trading plan, the Exit Strategy. We’ve talked in previous episodes about the need for an exit strategy. This is the main factor that differentiates the trader from the investor.

We consider the strategy in two parts. The first we call the initial or Fixed Stop Loss, so called because it literally acts like a safety net under the trade. By putting this mechanism in place, we can establish our maximum loss for our position. This stop loss is literally there to stop further loss.

The second part of the exit strategy is to lock in profit when the price moves favorably. We do this with what we call a Trailing Stop. We still give the stock room to breathe but it also tells us when to take our profit and move on to the next opportunity.

Once we have all these elements in place, we can then approach the market in a structured and consistent manner. Beyond all that, we can apply our rules backwards over time to get a feel for how they might have behaved over a wide range of different market conditions.

This process is called Back Testing. And while we recognize that the past is no guarantee of future performance, the benefits of being able to test our strategies before we enter the market are enormous.

Your Back Testing can provide information like profitability, maximum draw 4:02 and number of trades, win rates. You can see if your plan works before you start spending money.

Brian Pozzi’s share trading story

After 40 years trading shares on the stock market Brian Pozzi, a Perth based businessman, was initially skeptical of companies advertising different ways of making money trading shares. Then three years ago he realised that it was easier to lose money than make it trading without a system and something had to change.

Pozzi said, “Initially I relied on tips about what shares to buy and after 40 years, the results were appalling. I decided to swallow my pride and do a HomeTrader course. HomeTrader taught me to think in a manner I had not previously embraced. I learnt how to develop trading systems to benefit from rising, falling and sideways movement in the market.”

“I couldn’t go on placing my financial future in the hands of Chinese whispers and trading tips,” said Pozzi.

After learning how to develop his own trading system, it was only a few years before Pozzi became a HomeTrader Gun Trader winner. Pozzi won the competition after making 101.77%* profit in one quarter trading derivatives. He started with a balance of $9484.97 and three months later his closing balance was $19137.85.*

Pozzi said the secret to his success was learning how to manage risk and manage emotion when trading.

“Firstly, random stock selection or ‘gut feel’ is not a strategy that makes money. Secondly, emotion is the enemy. A system with rules about buying and selling helps to remove emotion away from your trading decisions. Thirdly, disciplined risk management is the single most important ingredient in a trading environment,” said Pozzi.

This 63 year old retired business entrepreneur who most recently was the CEO of a food supply company is excited about his trading future. Now Pozzi’s biggest challenge is making time to play with his 12 grandchildren, travel to Europe for a holiday and continue his trading passion.

“I believe I now have the necessary knowledge to benefit from the stock market, on a consistent return basis for the remainder of my life,” said Pozzi.

All testimonials are provided voluntarily, without payment, inducement or other benefits.

Remember CFDs are geared and can results in losses that excess your initial deposit. They may not be suitable for everyone, so please make sure that you fully understand the risks involved.